The Chocolate Shop was a year-long performance art installation by Mr. Wattson, created in collaboration with Cacao Atlanta. Throughout 2022, the space served as both a functioning chocolate shop and a living, breathing art piece. Mr. Wattson lived, worked, and performed within the space—blurring the line between artist, environment, and audience.

Every detail—from the chocolate packaging to the shop’s Art and interior design—was conceived and crafted by Mr. Wattson himself. The space also doubled as a fashion boutique, featuring original clothing, hand-customized jackets, and limited-edition T-shirts, all designed and produced by the artist.

More than a retail space, The Chocolate Shop became an evolving expression of art, labor, and identity—inviting visitors into a world where creation was constant and nothing was ever just what it seemed.